Privacy policy
How long will your Personal Data be stored?
For what purposes does Bikelife Amsterdam collect and process personal data?
1. Bikelife Amsterdam collects and processes Personal Data for the following purposes:
- Fulfilling orders for products and services from the webshop.
- Sending offers, news and promotions via e-mail.
- Running the loyalty program.
- Preventing and combating theft or other forms of fraud.
- Handling complaints and requests for information.
2. Sending offers, news and promotions via e-mail.
If you have given permission for this, your e-mail address will be used to send newsletters with current offers, specific promotions and information about, for example, (new) products and services.
3. Analyses for process improvement, product/service development and market research
By analyzing your behavior on our marketing communications and websites, we can better tailor our website and offers to your personal preferences. This involves profiling: this is any form of automated data processing in which we analyze certain personal aspects of you to predict, among other things, your personal preferences, interests and behavior.
Think of:- Last purchased items
- Pages viewed on our websites
- Order of articles on item overview pages
- Discount codes because of your birthday
- Ads with articles you've previously viewed
We analyze how effective our campaigns are based on your behavior. For this we look at your (re)action.
These processing of Personal Data for this purpose are necessary to represent legitimate interests, to be able to serve you in the best possible way and to give you the best customer experience.
4. Handling complaints and requests for information
If you contact us via the ''contact'' button, because you have questions or complaints about the services of Bikelife Amsterdam, we will store your contact details and your question or complaint. Bikelife Amsterdam may ask you to provide more Personal Data if we consider this necessary for answering the question or handling the complaint. The Personal Data provided will be used to handle the question or complaint.
The Personal Data we process for this purpose may take place because you have purchased products or services from Bikelife Amsterdam or intend to do so. The data processing is then necessary for the execution of the agreement that you have concluded or want to conclude with us. In addition, these data processing operations may be necessary to represent legitimate interests, to be able to serve you in the best possible way and to give you the best Bikelife Amsterdam experience.